Out-of-home consumption is intrinsic to the character and way of life of Spaniards. This reality, halted by the pandemic, regained its shine once the restrictions to mitigate the health crisis were reduced or completely lifted. In fact, 2022 was the year of the “return to normality.” However, along the way, geopolitical situations, inflation, and changes in consumer habits have emerged. While some of these changes, such as remote work or ‘homing’ (the rediscovery of the pleasure of being at home), were brought about by Covid-19, they have proven to be permanent. These changes are directly related to the increase in home delivery and takeout services.
In response to these facts, the Spanish restaurant and hospitality sector has shown great resilience, adaptability, and flexibility to deal with all kinds of fluctuations, providing consumers with enjoyable experiences that meet today’s demands.
The beginning of 2023 was marked by soaring inflation and high energy costs. How has this influenced the restaurant and hospitality sector this year, which is about to end? What is the current state of the sector in our country?
The entire Foodservice industry (restaurants and peripheral channels that cover immediate consumption occasions) surpassed its pre-pandemic revenue in 2022 and continued to grow in 2023, already exceeding 41.1 billion euros spent by Spaniards in such establishments, as reported in the 2023 Brand Restaurant Observatory, prepared by Marcas de Restauración, Circana, and KPMG in Spain.
Source: Bar Business